Wednesday, 18 January 2012

Audience expectations from genre

It is important that as producers we understand what our target audience expect from a film
clear understanding will ensure that our time is used effectively devising and creating a text that out TA will enjoy and want to see.

The best way to understand what they want is through research and use of some kind of market research to elicit opinions from a sample TA.

For the film industry unit i experimented with creating research instruments - I liked survey monkey and found it easy to use, so for this unit I created a survey to find out how much people really knew about Film Noir.

I went on to find out people's opinions, I spoke to them one to one about what they thought of Film Noir, what they liked and what they disliked, there weren't any really negative reactions but i didn't find this way of resarching very useful because i couldn't log peoples opinions down when i was speaking to them face-to-face.


Here is my survey
Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

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