Creating ambience can be hard, it means creating music which will fit perfectly with the mood of the clip it has to match. So depending on whether the film is a sad or a happy piece the producer has to choose or create the tone of the music to match, if not it could end up confusing the audience and possibly make them uninterested in what is going on because they don't feel involved in the story line, or they can not empathise with the characters.
Why Should I Go Home? from Chris Butler on Vimeo.
At first viewing I was a little unsure of the narrative, i felt it may seem there isn't much of a story line. It is a good example of the power of sound. The effective combination of the backing track along with the visual piece signifies to the audience that there is a deeper concept to the narrative. Creating ambience helps to show consumers that there is more than what meets the eye, the narrative is not always literal. It has given me some ideas for using sound to amplify the action in our OTS.
Carte Noire Recette filmée #2 Cupcakes from ))) datafone on Vimeo.
Also i think that the score which has been used throughout this short video is very effective, it helps capture the audiences atention and makes them want to see what happens next, even though it's about making cupcakes there is a certain amount of suspense cleverly used to draw you in.
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