marking criteria for evaluation

Level 4                 16–20 marks
 Planning and research evidence will be complete and detailed;
 There is excellent research into similar products and a potential target audience;
 There is excellent organisation of actors, locations, costumes or props;
 There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;
 There is an excellent level of care in the presentation of the research and planning;
 Time management is excellent.
Marking Criteria for the Evaluation
Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation
may be presented individually or collectively but the teacher must allocate a mark according to the
contribution/level of understanding demonstrated by the individual candidate. Each candidate should
give a clear indication of their role in any group evaluation.
The questions that must be addressed in the evaluation are:
 In what ways does your media product use, develop or challenge forms and conventions of real
media products?
 How does your media product represent particular social groups?
 What kind of media institution might distribute your media product and why?
 Who would be the audience for your media product?
 How did you attract/address your audience?
 What have you learnt about technologies from the process of constructing this product?
 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to
the full product


Level 1         0–7 marks
 Minimal skill in the use of digital technology or ICT in the evaluation.
 Minimal understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production.
 Minimal ability to refer to the choices made and outcomes.
 Minimal understanding of their development from preliminary to full task.
 Minimal ability to communicate.
Level 2         8–11 marks
 Basic skill in the use of digital technology or ICT in the evaluation.
 Basic understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production.
 Basic ability to refer to the choices made and outcomes.
 Basic understanding of their development from preliminary to full task.
 Basic ability to communicate.
Level 3            12–15 marks
 Proficient skill in the use of digital technology or ICT in the evaluation.
 Proficient understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
 Proficient ability to refer to the choices made and outcomes.
 Proficient understanding of their development from preliminary to full task.
 Proficient ability to communicate.
Level 4           16–20 marks
 Excellent skill in the use of  appropriate digital technology or ICT in the evaluation.
 Excellent understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
 Excellent ability to refer to the choices made and outcomes.
 Excellent understanding of their development from preliminary to full task.
 Excellent ability to communicate